{"id":3244,"date":"2025-07-16T13:19:34","date_gmt":"2025-07-16T11:19:34","guid":{"rendered":"https:\/\/miriambarton.com\/?page_id=3244"},"modified":"2025-10-22T17:00:09","modified_gmt":"2025-10-22T15:00:09","slug":"visual-storytelling","status":"publish","type":"page","link":"https:\/\/miriambarton.com\/en\/visual-storytelling\/","title":{"rendered":"Visual Storytelling"},"content":{"rendered":"<section class=\"is-clipped is-z-index-1 mb--3-rem has-rounded-corners wp-block-group alignfull has-base-background-color has-background eplus-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-4781faad wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"is-style-rounded-corners-and-shadow wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile eplus-wrapper\" style=\"padding-top:0;padding-bottom:0;grid-template-columns:auto 40%\"><div class=\"wp-block-media-text__content\">\n<h1 class=\" wp-block-heading has-x-large-font-size eplus-wrapper\">Visual Storytelling<\/h1>\n\n\n\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-69d0b17a wp-block-group-is-layout-constrained\">\n<h2 class=\" wp-block-heading has-large-font-size eplus-wrapper\">Processes and structures become vivid and clear!<\/h2>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Illustration is more than just decoration. In a world dominated by the attention economy, we sometimes feel overwhelmed by the complexity of the data and information that affects us every day.<br>It is not only in today&#8217;s professional world that it is essential to continuously learn new things and develop further. Visual storytelling is a method of illustrating facts and putting them into an understandable, emotionally accessible context.  <\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><noscript><img style=\"--aspect-ratio: 1920\/1080;\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-1400x788.jpg\" alt class=\"wp-image-3253 size-full\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"><\/noscript><img style=\"--aspect-ratio: 1920\/1080;\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%20788%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-3253 size-full lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%20788%22%3E%3C%2Fsvg%3E 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1.jpg 1920w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-1400x788.jpg\"><\/figure><\/div>\n<\/section>\n\n<section class=\"pt-50-is-fullhd has-noise-bg is-relative is-clipped wp-block-group alignfull eplus-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-039cf6ae wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignwide eplus-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-96a2bc90 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-d3973074 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<h3 class=\" wp-block-heading has-text-align-center eplus-wrapper\">The hero&#8217;s journey &#8211; a brief theoretical insight<\/h3>\n<\/div>\n\n\n\n<div class=\"gallery-slider-block \" data-block-id=\"gallery-slider-6ad959e57f2c5\" data-swiper-config=\"{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20,&quot;loop&quot;:false,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;.swiper-button-next&quot;,&quot;prevEl&quot;:&quot;.swiper-button-prev&quot;},&quot;pagination&quot;:{&quot;el&quot;:&quot;.swiper-pagination&quot;,&quot;clickable&quot;:true,&quot;type&quot;:&quot;bullets&quot;},&quot;breakpoints&quot;:{&quot;768&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20},&quot;1024&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20},&quot;1440&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20}}}\" data-format=\"4:3\" data-alignment style=\"aspect-ratio: 4 \/ 3;\">\n\n                    \n        <div class=\"gallery-slider swiper\" data-captions=\"[&quot;&quot;,&quot;&quot;]\">\n            <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide gallery-slide\">\n                        <div class=\"gallery-slide-inner\" style=\"aspect-ratio: 4 \/ 3;\">\n                            \n                            <noscript><img decoding=\"async\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-02-2-1400x1082.jpg\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-02-2-1400x1082.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-02-2-650x502.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-02-2-768x593.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-02-2-1536x1187.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-02-2.jpg 1650w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Handgezeichnetes Storyboard einer Abenteuergeschichte auuf dem Meer als Sinnbild einer Unternehmens-Herausforderung\" class=\"gallery-image\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Handgezeichnetes Storyboard einer Abenteuergeschichte auuf dem Meer als Sinnbild einer Unternehmens-Herausforderung\" class=\"gallery-image lazyload\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-02-2-1400x1082.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-02-2-650x502.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-02-2-768x593.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-02-2-1536x1187.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-02-2.jpg 1650w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-02-2-1400x1082.jpg\">\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide gallery-slide\">\n                        <div class=\"gallery-slide-inner\" style=\"aspect-ratio: 4 \/ 3;\">\n                            \n                            <noscript><img decoding=\"async\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-01-2-1400x1082.jpg\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-01-2-1400x1082.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-01-2-650x502.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-01-2-768x593.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-01-2-1536x1187.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-01-2.jpg 1650w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Handgezeichnetes Storyboard einer Abenteuergeschichte auuf dem Meer als Sinnbild einer Unternehmens-Herausforderung\" class=\"gallery-image\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Handgezeichnetes Storyboard einer Abenteuergeschichte auuf dem Meer als Sinnbild einer Unternehmens-Herausforderung\" class=\"gallery-image lazyload\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-01-2-1400x1082.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-01-2-650x502.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-01-2-768x593.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-01-2-1536x1187.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-01-2.jpg 1650w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/storyboard-medical-heldenreise-miriam-barton-01-2-1400x1082.jpg\">\n                        <\/div>\n                    <\/div>\n                            <\/div>\n\n                            <div class=\"swiper-button-next\" aria-label=\"N\u00e4chstes Bild\"><\/div>\n                <div class=\"swiper-button-prev\" aria-label=\"Vorheriges Bild\"><\/div>\n            \n                            <div class=\"swiper-pagination\"><\/div>\n                    <\/div>\n\n        \n    <\/div>\n\n\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<p class=\"eplus-wrapper wp-block-paragraph\">We humans are connected by stories, all of which are based on a narrative structure that is essentially known as the hero&#8217;s journey<a href=\"https:\/\/en.wikipedia.org\/wiki\/Joseph_Campbell\" target=\"_blank\" rel=\"noopener\">(Joseph Campbell<\/a>).<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">The hero&#8217;s journey is a mirror of human experience and also of mental development processes. It can be found as a basic structure in almost all traditional and modern stories. <\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">We are heroes and face the challenges of our world. We encounter all kinds of feelings along the way, from fear and overcoming it to fighting spirit, hope and courage. At the end of a process, redemption, realization and happiness await.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide eplus-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-0a07f9b0 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c6a542a6 wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<h3 class=\" wp-block-heading has-text-align-center eplus-wrapper\">Symbols and visual metaphors<\/h3>\n<\/div>\n\n\n\n<div class=\"gallery-slider-block \" data-block-id=\"gallery-slider-6ad959e581c35\" data-swiper-config=\"{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20,&quot;loop&quot;:false,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;.swiper-button-next&quot;,&quot;prevEl&quot;:&quot;.swiper-button-prev&quot;},&quot;pagination&quot;:{&quot;el&quot;:&quot;.swiper-pagination&quot;,&quot;clickable&quot;:true,&quot;type&quot;:&quot;bullets&quot;},&quot;breakpoints&quot;:{&quot;768&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20},&quot;1024&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20},&quot;1440&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20}}}\" data-format=\"16:9\" data-alignment style=\"aspect-ratio: 16 \/ 9;\">\n\n                    \n        <div class=\"gallery-slider swiper\" data-captions=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\">\n            <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide gallery-slide\">\n                        <div class=\"gallery-slide-inner\" style=\"aspect-ratio: 16 \/ 9;\">\n                            \n                            <noscript><img decoding=\"async\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_MAP_MiriamBarton_00-1400x788.jpg\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_MAP_MiriamBarton_00-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_MAP_MiriamBarton_00-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_MAP_MiriamBarton_00-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_MAP_MiriamBarton_00-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_MAP_MiriamBarton_00.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Fraunhofer IPK MAP Still 01\" class=\"gallery-image\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Fraunhofer IPK MAP Still 01\" class=\"gallery-image lazyload\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_MAP_MiriamBarton_00-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_MAP_MiriamBarton_00-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_MAP_MiriamBarton_00-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_MAP_MiriamBarton_00-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_MAP_MiriamBarton_00.jpg 1920w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_MAP_MiriamBarton_00-1400x788.jpg\">\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide gallery-slide\">\n                        <div class=\"gallery-slide-inner\" style=\"aspect-ratio: 16 \/ 9;\">\n                            \n                            <noscript><img decoding=\"async\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-03-1-1400x788.jpg\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-03-1-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-03-1-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-03-1-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-03-1-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-03-1.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Bildmetapher f\u00fcr chaotische Teamwork- verschiedene Handlungsstr\u00e4nge sind unkoordiniert\" class=\"gallery-image\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Bildmetapher f\u00fcr chaotische Teamwork- verschiedene Handlungsstr\u00e4nge sind unkoordiniert\" class=\"gallery-image lazyload\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-03-1-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-03-1-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-03-1-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-03-1-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-03-1.jpg 1920w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-03-1-1400x788.jpg\">\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide gallery-slide\">\n                        <div class=\"gallery-slide-inner\" style=\"aspect-ratio: 16 \/ 9;\">\n                            \n                            <noscript><img decoding=\"async\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_02-1400x788.jpg\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_02-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_02-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_02-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_02-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_02.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Fraunhofer IPK MAP \" class=\"gallery-image\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Fraunhofer IPK MAP \" class=\"gallery-image lazyload\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_02-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_02-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_02-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_02-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_02.jpg 1920w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_02-1400x788.jpg\">\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide gallery-slide\">\n                        <div class=\"gallery-slide-inner\" style=\"aspect-ratio: 16 \/ 9;\">\n                            \n                            <noscript><img decoding=\"async\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-01-1-1400x788.jpg\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-01-1-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-01-1-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-01-1-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-01-1-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-01-1.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Bunte Str\u00e4nge als Symbol f\u00fcr Produktionsabl\u00e4ufe flie\u00dfen zwischen 2 Mitarbeitern\" class=\"gallery-image\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Bunte Str\u00e4nge als Symbol f\u00fcr Produktionsabl\u00e4ufe flie\u00dfen zwischen 2 Mitarbeitern\" class=\"gallery-image lazyload\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-01-1-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-01-1-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-01-1-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-01-1-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-01-1.jpg 1920w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-01-1-1400x788.jpg\">\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide gallery-slide\">\n                        <div class=\"gallery-slide-inner\" style=\"aspect-ratio: 16 \/ 9;\">\n                            \n                            <noscript><img decoding=\"async\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-1400x788.jpg\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Bunte Str\u00e4nge als Symbol f\u00fcr Produktionsabl\u00e4ufe flie\u00dfen zwischen 2 Mitarbeitern\" class=\"gallery-image\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Bunte Str\u00e4nge als Symbol f\u00fcr Produktionsabl\u00e4ufe flie\u00dfen zwischen 2 Mitarbeitern\" class=\"gallery-image lazyload\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1.jpg 1920w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-teamwork-fraunhofer-miriam-barton-02-1-1400x788.jpg\">\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide gallery-slide\">\n                        <div class=\"gallery-slide-inner\" style=\"aspect-ratio: 16 \/ 9;\">\n                            \n                            <noscript><img decoding=\"async\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_05-1400x788.jpg\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_05-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_05-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_05-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_05-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_05.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Fraunhofer IPK MAP \" class=\"gallery-image\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" alt=\"Fraunhofer IPK MAP \" class=\"gallery-image lazyload\" loading=\"lazy\" onload=\"this.style.opacity='1'\" style=\"width: 100%; height: 100%; object-fit: cover; transition: opacity 0.3s ease;\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_05-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_05-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_05-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_05-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_05.jpg 1920w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2024\/02\/Fraunhofer_Explainer_MiriamBarton_05-1400x788.jpg\">\n                        <\/div>\n                    <\/div>\n                            <\/div>\n\n                            <div class=\"swiper-button-next\" aria-label=\"N\u00e4chstes Bild\"><\/div>\n                <div class=\"swiper-button-prev\" aria-label=\"Vorheriges Bild\"><\/div>\n            \n                            <div class=\"swiper-pagination\"><\/div>\n                    <\/div>\n\n        \n    <\/div>\n\n\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<p class=\"eplus-wrapper wp-block-paragraph\">Whether elaborate illustrations, spontaneous hand drawings or clear, simple logos: We humans read visual codes that speak to us more intuitively, spontaneously and emotionally than written texts. There is a lot of power in images! We illustrators know how to use visual language systematically and apply it to your goals so that everyone feels addressed.  <\/p>\n\n\n\n<div class=\"wp-block-buttons eplus-wrapper is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"is-style-fill wp-block-button eplus-wrapper eplus-styles-uid-1c2c24\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/miriambarton.com\/#strategische-visualisierung\">view Portfolio Strategische Visualisierung<\/a><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide eplus-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-96a2bc90 wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c6a542a6 wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--30)\">\n<h3 class=\" wp-block-heading has-text-align-center eplus-wrapper\">Techniques and fields of application<\/h3>\n<\/div>\n\n\n\n<figure class=\"is-style-rounded-corners-and-shadow  wp-block-image size-large eplus-wrapper\"><noscript><img style=\"--aspect-ratio: 1800\/1100;\" decoding=\"async\" width=\"1400\" height=\"856\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Infografik_illustration-kreislauf_nachhaltigkeit_miriam-barton-01-1-1400x856.jpg\" alt class=\"wp-image-3263\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Infografik_illustration-kreislauf_nachhaltigkeit_miriam-barton-01-1-1400x856.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Infografik_illustration-kreislauf_nachhaltigkeit_miriam-barton-01-1-650x397.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Infografik_illustration-kreislauf_nachhaltigkeit_miriam-barton-01-1-768x469.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Infografik_illustration-kreislauf_nachhaltigkeit_miriam-barton-01-1-1536x939.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Infografik_illustration-kreislauf_nachhaltigkeit_miriam-barton-01-1.jpg 1800w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"><\/noscript><img style=\"--aspect-ratio: 1800\/1100;\" decoding=\"async\" width=\"1400\" height=\"856\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%20856%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-3263 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%20856%22%3E%3C%2Fsvg%3E 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Infografik_illustration-kreislauf_nachhaltigkeit_miriam-barton-01-1-1400x856.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Infografik_illustration-kreislauf_nachhaltigkeit_miriam-barton-01-1-650x397.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Infografik_illustration-kreislauf_nachhaltigkeit_miriam-barton-01-1-768x469.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Infografik_illustration-kreislauf_nachhaltigkeit_miriam-barton-01-1-1536x939.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Infografik_illustration-kreislauf_nachhaltigkeit_miriam-barton-01-1.jpg 1800w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Infografik_illustration-kreislauf_nachhaltigkeit_miriam-barton-01-1-1400x856.jpg\"><\/figure>\n\n\n\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<p class=\"eplus-wrapper wp-block-paragraph\">Form follows function is a design principle from the Bauhaus. Whether visual storytelling is implemented as an infographic, illustration, animated film or graphic recording depends on the context, the logistics and the objective.   <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"is-clipped is-z-index-1 mt--3-rem has-rounded-corners wp-block-group alignfull has-base-background-color has-background eplus-wrapper is-layout-flow wp-block-group-is-layout-flow\" id=\"strategische-visualisierung\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignwide eplus-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-0e207014 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 class=\" wp-block-heading has-text-align-center has-x-large-font-size eplus-wrapper\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--40)\">Strategic visualization<\/h2>\n\n\n\n<figure class=\"is-style-rounded-corners wp-block-image size-large eplus-wrapper\"><noscript><img style=\"--aspect-ratio: 6144\/3456;\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/zielbild-wikipedia-zukunftskongress-miriam-barton-1-1400x788.jpg\" alt=\"Vision for the future of Wikipedia\" class=\"wp-image-3275\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/zielbild-wikipedia-zukunftskongress-miriam-barton-1-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/zielbild-wikipedia-zukunftskongress-miriam-barton-1-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/zielbild-wikipedia-zukunftskongress-miriam-barton-1-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/zielbild-wikipedia-zukunftskongress-miriam-barton-1-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/zielbild-wikipedia-zukunftskongress-miriam-barton-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"><\/noscript><img style=\"--aspect-ratio: 6144\/3456;\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%20788%22%3E%3C%2Fsvg%3E\" alt=\"Vision for the future of Wikipedia\" class=\"wp-image-3275 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%20788%22%3E%3C%2Fsvg%3E 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/zielbild-wikipedia-zukunftskongress-miriam-barton-1-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/zielbild-wikipedia-zukunftskongress-miriam-barton-1-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/zielbild-wikipedia-zukunftskongress-miriam-barton-1-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/zielbild-wikipedia-zukunftskongress-miriam-barton-1-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/zielbild-wikipedia-zukunftskongress-miriam-barton-1-2048x1152.jpg 2048w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/zielbild-wikipedia-zukunftskongress-miriam-barton-1-1400x788.jpg\"><\/figure>\n\n\n\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30)\">\n<h3 class=\" wp-block-heading has-large-font-size eplus-wrapper\">Strategic visualization includes the following formats:<\/h3>\n\n\n<ul style=\"padding-right:0;padding-left:0\" class=\" ep-custom-list ep-custom-icon-list wp-block-list eplus-wrapper eplus-styles-uid-882d9d\">\n<li class=\" eplus-wrapper\">Dialog picture<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Mission statement<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Target image<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Big Picture<\/li>\n\n\n\n<li class=\" eplus-wrapper\">Process image<\/li>\n<\/ul>\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">In corporate communications, strategic visualization helps to provide orientation, motivation and an overview of how a corporate goal can be achieved step by step.  <\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">All participants are picked up emotionally and enter into a relationship with each other. The joint process creates awareness of stumbling blocks, potentials and an overview of systemic connections. <\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Strategic visualization is developed in a joint creative process in which you as the client are directly involved. The content of the visualization is developed with the help of a joint brainstorming session. The following questions are discussed in several accompanying discussions reflecting on the progress of the image:  <\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Why do we want to achieve this goal?<br>What is the initial situation?<br>What needs to be changed in order to get started?<br>What strategic steps are necessary?<br>What can we expect on the way to achieving our goal?<br>How will I recognize when we have reached our final goal?<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><br>As awareness is raised, the image &#8220;matures&#8221; in several stages of revision. New creative ideas and solution approaches are born in the ongoing, lively process, which flow in step by step until the result is achieved. In this way, organizational development and strategic visualization intertwine. By reflecting on the image together, all participants enter into a constructive exchange.   <\/p>\n\n\n\n<figure class=\"is-style-rounded-corners-and-shadow wp-block-image size-large eplus-wrapper\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--40)\"><noscript><img style=\"--aspect-ratio: 3545\/2001;\" decoding=\"async\" width=\"1400\" height=\"790\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-transformation-menschen-team-polz-miriam-barton-01-1-1400x790.jpg\" alt=\"Four people put together puzzle pieces on the topic of corporate transformation.\" class=\"wp-image-3273\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-transformation-menschen-team-polz-miriam-barton-01-1-1400x790.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-transformation-menschen-team-polz-miriam-barton-01-1-650x367.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-transformation-menschen-team-polz-miriam-barton-01-1-768x434.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-transformation-menschen-team-polz-miriam-barton-01-1-1536x867.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-transformation-menschen-team-polz-miriam-barton-01-1-2048x1156.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"><\/noscript><img style=\"--aspect-ratio: 3545\/2001;\" decoding=\"async\" width=\"1400\" height=\"790\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%20790%22%3E%3C%2Fsvg%3E\" alt=\"Four people put together puzzle pieces on the topic of corporate transformation.\" class=\"wp-image-3273 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%20790%22%3E%3C%2Fsvg%3E 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-transformation-menschen-team-polz-miriam-barton-01-1-1400x790.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-transformation-menschen-team-polz-miriam-barton-01-1-650x367.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-transformation-menschen-team-polz-miriam-barton-01-1-768x434.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-transformation-menschen-team-polz-miriam-barton-01-1-1536x867.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-transformation-menschen-team-polz-miriam-barton-01-1-2048x1156.jpg 2048w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-transformation-menschen-team-polz-miriam-barton-01-1-1400x790.jpg\"><\/figure>\n\n\n<!--blockstudio\/graphicrecordingteam\/testimonials--><div class=\"grt-testimonials alignwide testi-has-bg-white\">\n      <div class=\"testimonials-swiper swiper\">\n      <div class=\"swiper-wrapper\">\n                  <div class=\"testimonial-item swiper-slide\">\n                          <figure class=\"testimonial-work has-rounded-corners--s20\" style>\n                <img decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/08\/Wimmelbild-Illustration_Helmstedt_Miriam-Barton-1400x934.jpg\" class=\"testimonial-work-image object-fit-cover superlazy lazyload\" alt=\"Unternehmer pr\u00e4sentieren eine strategische Visualisierung der Region Helmstedt\" loading=\"lazy\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/08\/Wimmelbild-Illustration_Helmstedt_Miriam-Barton-1400x934.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/08\/Wimmelbild-Illustration_Helmstedt_Miriam-Barton-650x434.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/08\/Wimmelbild-Illustration_Helmstedt_Miriam-Barton-768x512.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/08\/Wimmelbild-Illustration_Helmstedt_Miriam-Barton-1536x1024.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/08\/Wimmelbild-Illustration_Helmstedt_Miriam-Barton-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" style=\"--aspect-ratio: 4498\/3000;\">              <\/figure>\n            \n            <div class=\"testimonial-person\">\n\n                              <div class=\"testimonial-text has-rounded-corners--s20 padding-xy--30\">\n                  <p><strong>Bild als visueller Botschafter<\/strong><\/p><p>Miriam Barton ist es auf beeindruckende Weise gelungen, die Transformation unseres Landkreises vom Braunkohlerevier hin zu einer Region im Wandel k\u00fcnstlerisch einzufangen. Ihr Wimmelbild transportiert nicht nur unsere Orte, Projekte und Perspektiven \u2013 sondern verortet uns auch im Kontext der Region &#8211; es erzeugt Identifikation, Gespr\u00e4ch und Begeisterung.<\/p><p>Was uns besonders beeindruckt hat: Mit viel Gesp\u00fcr f\u00fcr Details, mit Kreativit\u00e4t und einem tiefen Verst\u00e4ndnis f\u00fcr regionale Besonderheiten hat Frau Barton ein Werk geschaffen, das sowohl innerhalb des Landkreises als auch dar\u00fcber hinaus f\u00fcr gro\u00dfes Interesse sorgt.<\/p><p>Wir freuen uns sehr \u00fcber diese gelungene Zusammenarbeit und sind stolz darauf, dass dieses Bild nun als visueller Botschafter unserer HE-rzkammer wirkt!<\/p>                <\/div>\n              \n              <div class=\"testimonial-person-info\">             \n                                  <figure class=\"testimonial-photo has-rounded-corners--s20\" style>\n                    <img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/08\/Thomas-Klein-2-150x150.jpg\" class=\"testimonial-photo-image object-fit-cover superlazy lazyload\" alt=\"Thomas Klein\" loading=\"lazy\" style=\"--aspect-ratio: 2445\/2406;\">                  <\/figure>\n                                <div class=\"testimonial-person-name\">\n                                      <div class=\"testimonial-name\">\n                      Thomas Klein                    <\/div>\n                                                        <div class=\"testimonial-subtitle\">\n                      Gesch\u00e4ftsf\u00fchrer der Wirtschaftsregion Helmstedt GmbH                    <\/div>\n                                  <\/div>\n              <\/div>\n\n            <\/div>\n          <\/div>\n              <\/div>\n      \n    <\/div>\n    <div class=\"swiper-pagination is-hidden\"><\/div>\n    <div class=\"swiper-button-prev is-hidden\"><\/div>\n    <div class=\"swiper-button-next is-hidden\"><\/div>\n  \n            \n<\/div><\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group alignfull eplus-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"psychologie-strategischer-visualisierung\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide eplus-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-bf83cf93 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h2 class=\" wp-block-heading has-text-align-center has-x-large-font-size eplus-wrapper\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--40)\">The psychology in <br>Strategic visualization<\/h2>\n\n\n\n<figure class=\"is-style-rounded-corners-and-shadow wp-block-image size-large eplus-wrapper\"><noscript><img style=\"--aspect-ratio: 4166\/2912;\" decoding=\"async\" width=\"1400\" height=\"979\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-bani-welt-team-polz-miriam-barton-01-1-1400x979.jpg\" alt=\"Strategy diagram on the topic of competence development: People on the path to creative drive\" class=\"wp-image-3269\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-bani-welt-team-polz-miriam-barton-01-1-1400x979.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-bani-welt-team-polz-miriam-barton-01-1-650x454.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-bani-welt-team-polz-miriam-barton-01-1-768x537.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-bani-welt-team-polz-miriam-barton-01-1-1536x1074.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-bani-welt-team-polz-miriam-barton-01-1-2048x1432.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"><\/noscript><img style=\"--aspect-ratio: 4166\/2912;\" decoding=\"async\" width=\"1400\" height=\"979\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%20979%22%3E%3C%2Fsvg%3E\" alt=\"Strategy diagram on the topic of competence development: People on the path to creative drive\" class=\"wp-image-3269 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%20979%22%3E%3C%2Fsvg%3E 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-bani-welt-team-polz-miriam-barton-01-1-1400x979.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-bani-welt-team-polz-miriam-barton-01-1-650x454.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-bani-welt-team-polz-miriam-barton-01-1-768x537.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-bani-welt-team-polz-miriam-barton-01-1-1536x1074.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-bani-welt-team-polz-miriam-barton-01-1-2048x1432.jpg 2048w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-bani-welt-team-polz-miriam-barton-01-1-1400x979.jpg\"><\/figure>\n\n\n\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40)\">\n<h3 class=\" wp-block-heading has-large-font-size eplus-wrapper\">We live in turbulent times.  <\/h3>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">We humans want security and stability &#8211; but the world is changing &#8211; and ever faster! It is not without reason that the current attitude to life is referred to as VUCA (acronym for volatility, uncertainty, complexity, ambiguity), or even BANI (acronym for brittle, anxious, non-linear, incomprehensible).   <\/p>\n\n\n\n<h3 class=\" ep-custom-list ep-custom-icon-list wp-block-heading has-large-font-size eplus-wrapper\"><br>What added value does strategic visualization offer?<\/h3>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Employees&#8217; uncertainties need to be recognized and resolved. Complexity can be broken down and made manageable through visualization. What innovations and changes are needed and how can we tackle them? What resources do we have, what connects us and gives us strength? What roots us, where do we want to grow, what is &#8220;our nature&#8221;? How do we make friends with new digital and dynamic work processes so that we can work together efficiently and survive on the market? How are we effective and present?        <\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Strategic visualization helps to clarify these essential questions.<\/p>\n\n\n\n<figure class=\"is-style-rounded-corners-and-shadow wp-block-image size-large eplus-wrapper\" style=\"margin-top:var(--wp--preset--spacing--30)\"><noscript><img style=\"--aspect-ratio: 2232\/1719;\" decoding=\"async\" width=\"1400\" height=\"1078\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-kultur-haltung-team-polz-miriam-barton-01-1-1400x1078.jpg\" alt=\"Strategy overview on the topic of corporate culture: Where are we now and where do we want to go?\" class=\"wp-image-3271\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-kultur-haltung-team-polz-miriam-barton-01-1-1400x1078.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-kultur-haltung-team-polz-miriam-barton-01-1-650x501.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-kultur-haltung-team-polz-miriam-barton-01-1-768x591.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-kultur-haltung-team-polz-miriam-barton-01-1-1536x1183.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-kultur-haltung-team-polz-miriam-barton-01-1-2048x1577.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"><\/noscript><img style=\"--aspect-ratio: 2232\/1719;\" decoding=\"async\" width=\"1400\" height=\"1078\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%201078%22%3E%3C%2Fsvg%3E\" alt=\"Strategy overview on the topic of corporate culture: Where are we now and where do we want to go?\" class=\"wp-image-3271 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%201078%22%3E%3C%2Fsvg%3E 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-kultur-haltung-team-polz-miriam-barton-01-1-1400x1078.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-kultur-haltung-team-polz-miriam-barton-01-1-650x501.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-kultur-haltung-team-polz-miriam-barton-01-1-768x591.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-kultur-haltung-team-polz-miriam-barton-01-1-1536x1183.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-kultur-haltung-team-polz-miriam-barton-01-1-2048x1577.jpg 2048w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/strategiebild-kultur-haltung-team-polz-miriam-barton-01-1-1400x1078.jpg\"><\/figure>\n\n\n\n<div class=\"wp-block-buttons eplus-wrapper is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"is-style-fill wp-block-button eplus-wrapper eplus-styles-uid-3eb977\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/miriambarton.com\/#strategische-visualisierung\">view Portfolio Strategische Visualisierung<\/a><\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group alignfull eplus-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"explainer-animation\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide eplus-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-bf83cf93 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h2 class=\" wp-block-heading has-text-align-center has-x-large-font-size eplus-wrapper\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--40)\">Explainer Animation<\/h2>\n\n\n\n<figure class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-rounded-corners-and-shadow wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube eplus-wrapper\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Die Natur ist unser Kapital\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/u5G7iyRDPKg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:0\">\n<h3 class=\" wp-block-heading has-large-font-size eplus-wrapper\">Animations are particularly suitable for social media communication or on websites.  <\/h3>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Complex topics can be communicated quickly and easily. The collaboration takes place in several steps. The conceptual process with the help of a storyboard, in which the plot and image sections are planned, is important. How do image and voiceover, movement and music interact?     <\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">I create an individual, sensual experience that is entertaining and appeals to the target group!<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">I can draw on many years of experience for the implementation, including 9 years working for ZDF Mainzelm\u00e4nnchen Inserts Produktion. Since 2012, I have designed, illustrated and produced numerous short, creative explanatory videos. For more extensive projects, I work together with my colleagues from informotional.studio.  <\/p>\n\n\n\n<div class=\"wp-block-buttons eplus-wrapper is-layout-flex wp-block-buttons-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><div class=\"is-style-fill wp-block-button eplus-wrapper eplus-styles-uid-64c56c\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/miriambarton.com\/#explainer-animation\">view Portfolio Explainer Animation<\/a><\/div><\/div>\n\n\n<!--blockstudio\/graphicrecordingteam\/testimonials--><div class=\"grt-testimonials alignwide testi-has-bg-white\">\n      <div class=\"testimonials-swiper swiper\">\n      <div class=\"swiper-wrapper\">\n                  <div class=\"testimonial-item swiper-slide\">\n                          <figure class=\"testimonial-work has-rounded-corners--s20\" style>\n                <img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-naturkapital-duh-miriam-barton-01-1400x788.jpg\" class=\"testimonial-work-image object-fit-cover superlazy lazyload\" alt=\"Illustration der Leistungen von \u00d6kosystemen f\u00fcr den Menschen\" loading=\"lazy\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-naturkapital-duh-miriam-barton-01-1400x788.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-naturkapital-duh-miriam-barton-01-650x366.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-naturkapital-duh-miriam-barton-01-768x432.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-naturkapital-duh-miriam-barton-01-1536x864.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/explainer-naturkapital-duh-miriam-barton-01.jpg 1920w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" style=\"--aspect-ratio: 1920\/1080;\">              <\/figure>\n            \n            <div class=\"testimonial-person\">\n\n                              <div class=\"testimonial-text has-rounded-corners--s20 padding-xy--30\">\n                  <p><strong>Danke f\u00fcr die tolle Kooperation<\/strong><\/p><p>Die DUH arbeitet sehr gerne mit Miriam Barton zusammen. Ohne sie w\u00e4re unser erfolgreiches Projekt \u201eMainstreaming Naturkapital Deutschland\u201c mit seinen kommunikativen Herausforderungen zu Zeiten des Pandemie-Lockdowns so nicht m\u00f6glich gewesen. Ihr Graphic Recording f\u00fcr einen Kreativworkshop war wichtige Vorbereitung, ihre beiden Video-Clips dann unverzichtbares Element erfolgreicher digitaler Seminare und der weitergef\u00fchrten Webseite&nbsp;Startseite \u2013 Natur ist unser Kapital (<a target=\"_blank\" rel=\"nofollow noopener\" href=\"http:\/\/natur-ist-unser-kapital.de\">natur-ist-unser-kapital.de<\/a>). Danke f\u00fcr die tolle Kooperation, die viel Spa\u00df gemacht hat!<\/p>                <\/div>\n              \n              <div class=\"testimonial-person-info\">             \n                                  <figure class=\"testimonial-photo has-rounded-corners--s20\" style>\n                    <img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Ulrich_Stoecker-150x150.jpg\" class=\"testimonial-photo-image object-fit-cover superlazy lazyload\" alt=\"Ulrich St\u00f6cker\" loading=\"lazy\" style=\"--aspect-ratio: 500\/334;\">                  <\/figure>\n                                <div class=\"testimonial-person-name\">\n                                      <div class=\"testimonial-name\">\n                      Ulrich St\u00f6cker                    <\/div>\n                                                        <div class=\"testimonial-subtitle\">\n                      Senior Expert DUH | Naturschutz und Biologische Vielfalt | Teamleiter Wildnis &amp; Naturkapital                    <\/div>\n                                  <\/div>\n              <\/div>\n\n            <\/div>\n          <\/div>\n              <\/div>\n      \n    <\/div>\n    <div class=\"swiper-pagination is-hidden\"><\/div>\n    <div class=\"swiper-button-prev is-hidden\"><\/div>\n    <div class=\"swiper-button-next is-hidden\"><\/div>\n  \n            \n<\/div><\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group alignfull eplus-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"illustration\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide eplus-wrapper has-global-padding is-layout-constrained wp-container-core-group-is-layout-bf83cf93 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h2 class=\" wp-block-heading has-text-align-center has-x-large-font-size eplus-wrapper\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--40)\">Illustration<\/h2>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery has-nested-images columns-default is-cropped eplus-wrapper wp-block-gallery-1 wp-block-gallery-is-layout-flex\">\n<figure class=\"is-style-rounded-corners-and-shadow wp-block-image size-large eplus-wrapper\"><noscript><img style=\"--aspect-ratio: 2000\/2000;\" decoding=\"async\" width=\"1400\" height=\"1400\" data-id=\"3257\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1-1400x1400.jpg\" alt class=\"wp-image-3257\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1-1400x1400.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1-650x650.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1-150x150.jpg 150w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1-768x768.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1-1536x1536.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1.jpg 2000w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"><\/noscript><img style=\"--aspect-ratio: 2000\/2000;\" decoding=\"async\" width=\"1400\" height=\"1400\" data-id=\"3257\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%201400%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-3257 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%201400%22%3E%3C%2Fsvg%3E 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1-1400x1400.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1-650x650.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1-150x150.jpg 150w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1-768x768.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1-1536x1536.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1.jpg 2000w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-02-1-1400x1400.jpg\"><\/figure>\n\n\n\n<figure class=\"is-style-rounded-corners-and-shadow wp-block-image size-large eplus-wrapper block-visibility-hide-small-screen\"><noscript><img style=\"--aspect-ratio: 2001\/2001;\" decoding=\"async\" width=\"1400\" height=\"1400\" data-id=\"3259\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1-1400x1400.jpg\" alt class=\"wp-image-3259\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1-1400x1400.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1-650x650.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1-150x150.jpg 150w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1-768x768.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1-1536x1536.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1.jpg 2001w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"><\/noscript><img style=\"--aspect-ratio: 2001\/2001;\" decoding=\"async\" width=\"1400\" height=\"1400\" data-id=\"3259\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%201400%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-3259 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201400%201400%22%3E%3C%2Fsvg%3E 1400w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1-1400x1400.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1-650x650.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1-150x150.jpg 150w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1-768x768.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1-1536x1536.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1.jpg 2001w\" data-src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-psychologie-miriam-barton-1-1400x1400.jpg\"><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group eplus-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:0\">\n<h3 class=\" wp-block-heading has-large-font-size eplus-wrapper\">Illustrations are images that are created for an applied context, they always solve a practical problem. Illustrare means to illuminate &#8211; illustrators shed light on something, explain and clarify it. <\/h3>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Sensitive illustrations communicate in a multi-layered way and get to the heart of complex topics with an apt image. Visual language works at a low threshold and is a powerful tool for addressing people from different contexts. Diversity in illustration is a matter of course.  <\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Depending on the objective, a hand-drawn style or a graphic representation may be appropriate.<\/p>\n\n\n\n<div class=\"wp-block-buttons eplus-wrapper is-layout-flex wp-block-buttons-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><div class=\"is-style-fill wp-block-button eplus-wrapper eplus-styles-uid-b70a9a\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/miriambarton.com\/#illustration\">view Portfolio Illustration<\/a><\/div><\/div>\n\n\n<!--blockstudio\/graphicrecordingteam\/testimonials--><div class=\"grt-testimonials alignwide testi-has-bg-white\">\n      <div class=\"testimonials-swiper swiper\">\n      <div class=\"swiper-wrapper\">\n                  <div class=\"testimonial-item swiper-slide\">\n                          <figure class=\"testimonial-work has-rounded-corners--s20\" style>\n                <img decoding=\"async\" width=\"1400\" height=\"1047\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-terre-des-femmes-frauenrechte-miriam-barton-01-1-1400x1047.jpg\" class=\"testimonial-work-image object-fit-cover superlazy lazyload\" alt=\"handgezeichnetes Bild einer Konferenz zum Thema FGM bei Terre des Femmes\" loading=\"lazy\" srcset=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-terre-des-femmes-frauenrechte-miriam-barton-01-1-1400x1047.jpg 1400w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-terre-des-femmes-frauenrechte-miriam-barton-01-1-650x486.jpg 650w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-terre-des-femmes-frauenrechte-miriam-barton-01-1-768x575.jpg 768w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-terre-des-femmes-frauenrechte-miriam-barton-01-1-1536x1149.jpg 1536w, https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/illustration-terre-des-femmes-frauenrechte-miriam-barton-01-1-2048x1532.jpg 2048w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" style=\"--aspect-ratio: 2481\/1856;\">              <\/figure>\n            \n            <div class=\"testimonial-person\">\n\n                              <div class=\"testimonial-text has-rounded-corners--s20 padding-xy--30\">\n                  <p><strong>Aush\u00e4ngeschild f\u00fcr die Arbeit von&nbsp;TERRE DES FEMMES<\/strong><\/p><p>\u201eSeit \u00fcber 40 Jahren engagiert sich TERRE DES FEMMES gegen Gewalt an M\u00e4dchen und Frauen. Unsere \u00fcber 40 MitarbeiterInnen setzen sich gemeinsam mit unseren ehrenamtlich Aktiven f\u00fcr ein&nbsp;gleichberechtigtes, selbstbestimmtes und freies Leben aller M\u00e4dchen und Frauen&nbsp;weltweit ein. Durch \u00f6ffentlichkeitswirksame Kampagnen, Veranstaltungen und Lobbyarbeit sensibilisiert TERRE DES FEMMES die \u00d6ffentlichkeit und Politik f\u00fcr geschlechtsspezifische Gewalt und Diskriminierung.<br>Um unsere Ziele zu erreichen und unsere Arbeit zu visualisieren, arbeiten wir seit Jahren immer wieder gerne mit&nbsp;Miratrick&nbsp;zusammen. Miriam Barton entwarf zahlreiche Illustrationen f\u00fcr gro\u00dfe Kampagnen und langfristig ausgelegte Projekte. Ihre Arbeiten sind dadurch, nicht zuletzt dank ihres einzigartigen Stils, zum Aush\u00e4ngeschild f\u00fcr die Arbeit von&nbsp;TERRE DES FEMMES&nbsp;geworden.\u201c<\/p>                <\/div>\n              \n              <div class=\"testimonial-person-info\">             \n                                  <figure class=\"testimonial-photo has-rounded-corners--s20\" style>\n                    <img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/miriambarton.com\/wp-content\/uploads\/2025\/07\/Christa_Stolle-5607_Ausschnitt_hoch-150x150.jpg\" class=\"testimonial-photo-image object-fit-cover superlazy lazyload\" alt=\"Christa Stolle TDF\" loading=\"lazy\" style=\"--aspect-ratio: 1333\/2000;\">                  <\/figure>\n                                <div class=\"testimonial-person-name\">\n                                      <div class=\"testimonial-name\">\n                      Christa Stolle                    <\/div>\n                                                        <div class=\"testimonial-subtitle\">\n                      Bundesgesch\u00e4ftsf\u00fchrerin von TERRE DES FEMMES \u2013 Menschenrechte f\u00fcr die Frau e.V.                    <\/div>\n                                  <\/div>\n              <\/div>\n\n            <\/div>\n          <\/div>\n              <\/div>\n      \n    <\/div>\n    <div class=\"swiper-pagination is-hidden\"><\/div>\n    <div class=\"swiper-button-prev is-hidden\"><\/div>\n    <div class=\"swiper-button-next is-hidden\"><\/div>\n  \n            \n<\/div><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Visual Storytelling Processes and structures become vivid and clear! Illustration is more than just decoration. In a world dominated by the attention economy, we sometimes feel overwhelmed by the complexity of the data and information that affects us every day.It is not only in today&#8217;s professional world that it is essential to continuously learn new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"without-title","meta":{"_acf_changed":false,"editor_plus_copied_stylings":"{}","footnotes":""},"class_list":["post-3244","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/miriambarton.com\/en\/wp-json\/wp\/v2\/pages\/3244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miriambarton.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/miriambarton.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/miriambarton.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miriambarton.com\/en\/wp-json\/wp\/v2\/comments?post=3244"}],"version-history":[{"count":11,"href":"https:\/\/miriambarton.com\/en\/wp-json\/wp\/v2\/pages\/3244\/revisions"}],"predecessor-version":[{"id":3579,"href":"https:\/\/miriambarton.com\/en\/wp-json\/wp\/v2\/pages\/3244\/revisions\/3579"}],"wp:attachment":[{"href":"https:\/\/miriambarton.com\/en\/wp-json\/wp\/v2\/media?parent=3244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}