MSP Institute

Gender & Chemicals

Visual Storytelling

The Gender Lens

These illustrations and the animated explainer on the topic of gender chemicals were created for MSP Institute.

The “Gender Lens” serves as a symbol for a new perspective: The one-sided, male-dominated standards, e.g. for the production of protective clothing and medicines, become recognizable.

The animated explainer was created using a mixed media technique. I mapped watercolors onto vector shapes, but also added traditional cell animation to some sequences to give important topics an individual and emotional visual language.

MSP use the film for their public relations, including workshops, webinars and conferences.

Further information

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